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Digital solutions are tools that make use of technology to improve processes and provide new channels of customer interaction. They can help businesses stay competitive, satisfy customer needs more effectively, or drive growth. However, selecting the right ones requires careful planning. Here are some important aspects you need to take into account when choosing the right digital business solution.
Many digital solutions use a combination of advanced and scalable technology that enable them to grow with the company and adapt to the needs of the company. However, this flexibility comes at an expense. It’s not unusual for successful solutions to create demand for expanded services, better personalization and more ad-hoc changes. The challenge for digital business is to embrace complexity, which adds real value, while avoiding unnecessary complexity.
Complex digital solutions can automate routine tasks, which can reduce the amount of time that employees are occupied with tedious administrative tasks, allowing them to focus on more important projects. They can also improve data management and facilitate better decision-making by monitoring information in real-time. These solutions can also reduce costs and make scaling the business easier.
The ability to communicate the value of these abstract capabilities is a problem for sales professionals. They must develop a strategy that explains how these solutions can provide tangible rewards to specific customers’ needs. They must also adapt their value offering to meet the changing needs of customers. Jeanne Ross is a principal researcher at MIT’s Center for Information Systems Research and co-author of Designed for Digital: How to plan Your Business for Long-Term success (The MIT Press, 2019). Follow her on Twitter @mit_cisr.