While the terms automation and AI are often used interchangeably, they are two completely different concepts. While automation focuses on reducing the taxing workload of specific tasks while artificial intelligence is more concerned with changing and optimizing work to maximize results.
The difference lies in the scope of the tasks the tools do and the method in the way they accomplish it. Automation employs simple rules to accomplish tasks, such shifting emails into files according to certain guidelines (or using Excel formulas). This is typically accomplished using preprogrammed software. It is typical for business processes like executing test scripts or producing reports.
AI technologies, however, use sophisticated neuron-like pathways to connect and learn from data points in a similar manner to humans. Think of Boston Dynamics’ robot Spot that absorbs information it experiences in its environment and continuously optimizes itself. This is what differentiates it from conventional automation, and why its impact on the workforce is likely to be more disruptive in the long term.
AI helps businesses work faster and more efficiently and reduce human errors. Its ability to detect patterns, optimize itself and automate mundane tasks enables it to take on the tedious and repetitive tasks that employees are not trained to perform. This lets them concentrate on strategic and valuable tasks. This is the main reason behind the dramatic productivity improvements seen in modern multifamily leasing with more time being spent on the most important tasks and better customer experiences.
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